Buying from Asia for the European market
Products sold in the EU and the UK must meet strict safety, chemical and labeling rules. A good price means nothing if your goods are held at customs or pulled from a marketplace. We build compliance into the order from the first supplier search, so the factory knows exactly what your market requires before production starts.
What we do for European importers
- Supplier search in China and Vietnam: verified manufacturers with export experience to Europe
- Compliance checks: CE and UKCA documentation, REACH and RoHS, EN 71 for toys, OEKO-TEX for textiles, and test reports from accredited labs
- EU product safety (GPSR): labels with manufacturer and EU responsible-person details, batch numbers and safety information
- Labeling: composition and care labels, WEEE symbols, EAN barcodes, in English, French, German or other EU languages
- Quality control: sample approval, in-line checks and pre-shipment inspection before you pay the balance
- Freight: sea freight to Rotterdam, Hamburg, Antwerp, Felixstowe, Le Havre, Valencia, Genoa or Gdańsk, China–Europe rail, air freight, and door-to-door delivery with our freight partners
China or Vietnam for Europe?
China offers the widest range and the most mature supply chains. Vietnam can be attractive for garments, footwear, furniture and coffee, and many products can benefit from lower duties under the EU–Vietnam Free Trade Agreement (EVFTA) when the rules of origin are met. We compare both and help you decide. See sourcing in Vietnam.
Who we work with in Europe
Retailers and e-commerce brands, wholesalers and distributors, fashion and textile companies buying fabrics from China, and coffee roasters buying Vietnamese coffee. We work in English and French, and report in writing with photos and video.